Adidas has confirmed it’s been targeted in a cyber-attack that saw customer data fall into the wrong hands. If you’ve ever contacted the brand’s help desk, your details could be among those affected.
According to Adidas, the stolen information “mainly consists” of contact details. Things like names, email addresses and possibly phone numbers. Thankfully, payment info and passwords weren’t taken. But the breach is still serious.
What happened in the Adidas data breach?
Adidas says criminals accessed customer data via a third-party customer service provider. As soon as the breach was discovered, the company took steps to contain it and launched a full investigation. It’s now working with cybersecurity experts and has informed data protection authorities.
While the company hasn’t shared exactly how many people are affected, according to reports it has started contacting those whose data may have been exposed.
A growing trend in retail data breaches
This isn’t an isolated incident. Over the past few months, major UK retailers like M&S, Co-op and Harrods have all faced cyber-attacks.
Cybercrime is on the rise, and consumers are paying the price. Because even when payment details aren’t compromised, the loss of personal data can still lead to spam, scams, and identity theft.
What can you do to protect yourself after a data breach?
- Stay alert: Watch out for suspicious emails, texts or calls – especially anything asking for personal details or login credentials.
- Change your passwords: Even though Adidas says passwords weren’t stolen, it’s still a good idea to update them regularly and use strong, unique ones for different accounts.
- Check your accounts: Keep an eye on your email and financial accounts for unusual activity. If something doesn’t look right, report it straight away.
- Be cautious with links: If you get messages claiming to be from Adidas or other companies, don’t click on links unless you’re sure they’re genuine.
Could this lead to a group action claim?
Possibly. If Adidas is found to have failed in its duty to protect consumer data, affected customers could be entitled to compensation. We’re keeping a close eye on developments and will be speaking with legal experts about what comes next.
At least one leading UK law firm is now exploring a potential group action against Adidas.
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