Did you sell on Amazon UK between 2018 and 2024? If so, you could be part of a £2.7 billion legal claim against Amazon for alleged anti-competitive behaviour. We’ve pulled together answers to the most common questions sellers are asking so you can see exactly what’s going on.
What is the Amazon seller claim?
The claim alleges that Amazon abused its dominant position in the UK e-commerce market by engaging in practices that gave it, and certain sellers, an unfair advantage over others. These include:
- Giving more prominence to Amazon’s own products in search results and the Buy Box, making it harder for independent sellers to compete.
- Favouring sellers using Fulfilment by Amazon (FBA) over those using independent logistics providers, even when their offers were competitive.
- Steering shoppers away from rival marketplaces by using algorithms and recommendations that directed customers towards Amazon’s own listings, reducing visibility for competitors and limiting consumer choice.
These alleged practices are said to have harmed thousands of UK-based businesses by restricting competition and reducing profits.
Why this claim matters
This claim is twofold. It’s about recovering money that sellers may have lost and making sure the online marketplace works fairly for everyone. This means:
- Claiming compensation for affected Amazon sellers.
- Giving every seller an equal shot at success based on the quality, value, and service they provide.
- Empowering sellers to compete fairly, so they’re more likely to invest in new ideas, expand their product ranges and improve customer service.
- Supporting small and medium-sized sellers on platforms like Amazon to strengthen the overall Uk economy.
Where is the claim up to?
In January 2025, the Competition Appeal Tribunal confirmed that this claim will proceed. The case will now move through evidence gathering and expert analysis, with either a settlement or trial in the future.
Who is eligible to join the Amazon seller claim?
You may be part of the claim if you:
- Sold products to UK customers on Amazon’s marketplace between 27 June 2018 and 26 June 2024.
- Lived in the UK during the claim period.
- Held a professional selling account on Amazon.
This is an optout collective action, so if you meet these criteria, you’re automatically included.
What does opt-out mean?
The claim is opt-out – a type of legal action where everyone who meets the eligibility criteria is automatically included – unless they choose to opt out. However, you may still need to register to make sure you can receive your share of the compensation if the case is successful.
What should you do now?
Did you sell on Amazon UK between June 2018 and June 2024? If so, you could be entitled to compensation for unfair practices that may have cost your business money. Check your eligibility now and we’ll let you know what to do next.
