AI is moving fast. Faster than most of us can keep up with. From smart assistants to automated decisions that affect our credit, careers and even healthcare, artificial intelligence is already shaping how we live. But behind the convenience lies a growing list of risks that many consumers aren’t aware of.
At Join the Claim, we think it’s time to shine a light on what’s really going on. And what needs to change.
Your data, their profit
AI doesn’t work without data. To “learn,” these systems are fed enormous amounts of information, often scraped from websites, apps and online tools that millions of us use every day. But just because something’s online doesn’t mean it’s fair game.
If your personal data or content is being used without your knowledge or permission, that’s a serious breach of your rights.
For example, tech giants Microsoft and Google are under investigation for allegedly using people’s personal data – without knowledge or permission – to train their AI systems. That includes data from services we all use every day, like Gmail, Outlook, Chrome, Word, Teams, Xbox Live, YouTube, and Google Maps.
If you’ve used Microsoft or Google tools, you could be affected. UK law firms are now taking action. Find out if you’re eligible for compensation using our quick online checker.
Copyright? What copyright?
Creators are being squeezed out of their own work. AI tools trained on original articles, artwork and music can now produce replicas that feel eerily close to the real thing. But the people behind that original content often aren’t credited, paid, or even told it’s happening. And with no clear rules, the line between inspiration and imitation is starting to disappear.
Built-in bias
AI is supposed to be neutral, but it often isn’t. These tools reflect the data they’re trained on, and if that data carries bias, the results will too. That means people could face unfair treatment based on their background, postcode or even the way they speak. The worst part? Many of these decisions happen behind the scenes, with no way to challenge the outcome.
Who’s in charge?
When AI makes a mistake, who takes the blame? At the moment, it’s really unclear. Companies often claim that outcomes are just “what the model produced,” leaving consumers stuck when things go wrong. With so little transparency, it’s hard to know where to turn. And even harder to get justice.
So, what now?
AI is here to stay. But that doesn’t mean we should stay silent. Consumers deserve transparency, protection, and a say in how this technology is used. We need laws that keep pace with the tech, and systems that put people before profits.
At Join the Claim, we’re keeping a close eye on how AI affects consumers, and working with legal partners to stand up for those whose rights may have already been breached.
Want to stay informed?
Keep an eye out for new AI claims on our website. If you believe your data or rights have been misused by AI, we can help you check if there is a live case, confirm your eligibility and connect you with legal experts.
Want more info on How AI can go wrong?
AI can be exciting, but it can also be dangerous. Without stronger rules, clearer rights, and proper oversight, consumers are being left in the dark while powerful companies profit. We’ve launched a new UK guide to help you get informed.
